AI quality control and assistant in X10 CRM
The X10 CRM AI platform transcribes every conversation, scores it from 0 to 100 against your own criteria, and answers questions about the state of the business in plain language — no exports, no pivot tables.
Text split by speaker — reading it is far faster than listening to the recording.
One set of criteria for the whole team instead of sampling a few calls by ear.
Ask in plain language, get an answer from your own leads, calls and statistics.
Our own platform, not a resold API: customer data never leaves your perimeter.
Your sales team has hundreds of conversations a day that nobody listens to. X10 CRM transcribes and scores every one of them — and shows the manager exactly the calls that are costing you money. This is our own AI platform, and it can run on your own server.
#Call transcription
A recording becomes text split by speaker: who said what, in what order. A conversation can then be read in thirty seconds instead of listened to for seven minutes, searched by keyword, or forwarded to a manager without the audio file.
- Ukrainian recognised at telephone quality, including mixed Ukrainian-Russian conversations.
- Speaker separation — operator and customer lines do not merge into one block of text.
- Full-text search across conversations instead of scrubbing through recordings.
- Run from the dialog card or automatically for the call categories you choose.
#Scoring a call from 0 to 100
Analysis runs on the finished text. The system compares the conversation against your script and criteria, produces an overall score and explains how it was reached. Quality control stops being a manager's opinion and becomes a measurable figure you can compare across operators and months.
| What the AI checks | What you get |
|---|---|
| Script adherence | Which mandatory stages the operator skipped |
| Objection handling | Where the customer said "too expensive" and how it was answered |
| Tone and manner | Flags for rudeness, interruption or excessive pressure |
| Closing | Whether a next step was actually agreed |
| Overall score | A number from 0 to 100 on criteria shared across the team |
#An assistant with access to your data
The assistant is a chat inside the CRM that answers questions about your business in plain language. No report to build, no filters to pick, no spreadsheet to export: the question is asked in words and the answer is computed from your own leads, calls and statistics.
- "How many of yesterday's leads were never touched?"
- "Which operator has the worst conversion this week, and why?"
- "How did the payout rate change after we rewrote the script?"
- "Show leads over 5,000 that have been in progress for more than three days."
Automated alerts run on top of this: the system notices the deviations itself — falling conversion, a backlog of untouched leads, an unusual refusal rate for one operator — and reports them without waiting for anyone to open a dashboard.
#Your own AI, inside your own perimeter
Most CRMs with "built-in AI" quietly forward your conversations to somebody else's service, and you have no say in it. In X10 CRM the AI can run on your own server: recordings, phone numbers and customer names never leave your perimeter at all.
#What you need to start
- Telephony connected — the AI works on call recordings
- Headsets for operators: a speakerphone blurs the speakers and ruins the transcript
- A call script, or the criteria you want quality measured against
- A decision on running the AI inside your own perimeter — we will advise what fits your case
How transcription is started and what the processing states mean is covered in the documentation. The AI works on recordings, so call recordings — where they live, how long they are kept and who can reach them — is worth reading first.
#What it works with
The AI builds on data the CRM already holds: conversations from telephony, orders from marketplaces and delivery statuses. The more of the sales cycle the system sees, the more useful the assistant's answers become.
Frequently asked questions
- Is every conversation transcribed, or only a sample?
- Transcription can be started from the dialog card manually or configured to run automatically for the call categories you choose. Full coverage is the point: it is what removes sampling from quality control.
- How is the 0-to-100 score produced?
- The system compares the conversation with your script and criteria: stages covered, objection handling, tone, and whether a next step was agreed. The score comes with an explanation of how it was reached.
- How well does the AI handle Ukrainian?
- Well, including telephone-quality audio and mixed Ukrainian-Russian conversations. The biggest factor is not the language but the hardware: a headset instead of a speakerphone produces a noticeably better transcript.
- Do call recordings leave our server?
- They do not have to. X10 CRM deploys the AI inside your own perimeter — recordings, numbers and customer names stay physically on your server. That is precisely why companies handling personal data choose us.
- What can the AI assistant do?
- Answer questions about your business in plain language — across leads, calls and statistics, without building reports. It also raises deviations on its own: falling conversion, untouched leads, anomalies in an operator's work.
- Will the AI replace a team lead?
- No. It removes the mechanical part — listening to hundreds of calls and assembling reports — and shows where to look. Decisions about people and process stay with the manager.