Webmaster payouts and traffic source statistics

Partners are paid for results, and the question is always the same: what counts as a result. This page explains how X10 CRM calculates a payout, how it differs from the conversion metric, and how to shape the statistics around your own traffic model.

#The rate per lead

Every webmaster card holds a payout amount — how much you pay for one qualifying lead. The rate is individual: a strong partner can be paid more, a new one less until the first results arrive.

• The rate can be changed at any time and applies to the calculation immediately.
• A changed rate applies to all leads in the selected period, not only to new ones. So change it at the start of a period, not in the middle.
• Split a partner’s different traffic streams into separate webmasters with their own rates — that saves you from doing the maths by hand.

#Which leads count towards a payout

This is the most important section of the page. Only leads from two status groups count towards a payout: confirmed and completed.

#Custom statistics cards

The six standard metrics are not always enough. For the webmaster role you can add your own cards that count leads in the statuses you care about.

A typical card set for physical-goods traffic: “No answer”, “Duplicates”, “Invalid”. All three with the exclusion switched on — then “In progress” shows the real number of leads still being worked.

#Comparing traffic sources

When you have several partners, what matters is quality rather than absolute numbers. A thousand leads at 4% conversion is worse than three hundred at 20% — and the thousand costs you more.

• By webmaster — a summary table: leads, confirmed, conversion for each partner over the same period.
• By landing page — the top pages inside one partner. It often turns out that a single site delivers the whole result while the rest burn budget.
• By UTM tags — if the partner sends them from the form, you see specific campaigns. This is the most precise breakdown, but it only works when the tags are actually sent.

#How to avoid disputes

• The payment model is agreed in writing: per confirmed lead or per completed purchase
• The partner knows exactly which statuses count towards a payout
• The rate is changed at the start of a period, not in the middle
• The partner has the lead table open — they can see the status of every lead
• Custom statistics cards are configured with the “In progress” exclusion
• Calculations use identical periods for every partner
• Each traffic stream has its own webmaster with its own rate